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Sidney Rittenberg and Martin Sorrell 

28 Sep 2007

Sidney Rittenberg

Sidney Rittenberg is an American Jew who was born in 1921. He joined the US Communist Party while in college. In 1942, after he had quit the Communist party, he joined the US Army Military Intelligence as a linguist. He was taught Chinese and sent to China in 1944. He worked closely with Mao Zedong, Zhou Enlai, and other Communist leaders. Sidney_Rittenberg
Mao Zedong and Sidney Rittenberg


He is working as a consultant (Rittenberg & Associates) along with Kissinger & Associates, on trade with China. Rittenberg is also friends with Billy Graham!

As consultants, Sidney and Yulin have helped clients such as Intel, Nextel, Levi Strauss, Teledesic, and ICO, as well as Dan Rather and Sidney's close friends, Mike Wallace and the Reverend Billy Graham. galleryid=3433

Martin Sorrell

Rittenberg was invited to speak about China at the WPP Group board dinner. The WPP is one of the world's largest communications services groups; a group of 244 companies. Sir Martin Sorrell is the CEO of  WPP Group.
Sidney Rittenberg (left) spoke to the WPP Group board dinner about China.

Martin Sorrell is on the right.

The WPP claims to be a group with wonderful intentions:

WPP and its operating companies have as their core values honesty, integrity and respect for people.

However, advertising and related companies have never been known for their morality, honesty, or respect for people. Their goals have never been to inform consumers; they has always been striving to manipulate and deceit.

The lack of morality among advertisers is the reason that they make an effort to tell us about their honesty; i.e., we would never realize they were respectable people if we were to judge them by their behavior. For example, they consider it acceptable to use sexual titillation to manipulate children into purchasing products.

In an interview, Sir Sorrell (who is Jewish) seems a bit awkward as he makes this confusing remark:

I don't know whether you could describe it as being ethnic -- it gets a bit sort of racist when start talking about things like -- but Jewish families, especially families that have been, that have got family businesses -- although my father didn't own the business, he ran a business -- there's a sort of ethic, if you like, or an interest in talking about business in a fairly intense way.

A BBC article about poverty and wealth justifies the wealth of Sorrell and George Soros with these remarks:

Can you begrudge Sir Martin Sorrell his salary of about $5m a year when he built an advertising company operating in 106 countries out of a shoe-string operation in a damp garage?

Or should George Soros really hand back his billions from his hedge funds when he made them from nothing after surviving the Nazis and the Soviets?

When Sorrell spoke to a Lubavitch club, he explained his philosophy:

Speaking at a Friends of Lubavitch UK Gaon Club breakfast event in central London, the founder and chief executive of marketing communications company WPP said: "Corporate responsibility is not about altruism, it’s about good long-term business sense."

Does it mean he will do anything for money?

Sorrell, described as "One of the world's most powerful advertising men", was also involved in creating the GCC Association of Advertisers to provide advertising and related communication services to the Middle East.

'The Middle East has growth opportunities for our clients with 300 million people and the kind of demographics that command attention in the short, medium and long term. By that I mean a young population.'

Sorrell is worried about the Internet reducing his profits:

Sorrell warns of e-communities ‘threat’

Media owners must find ways to attract and retain talent and create stand-alone digital divisions in order to compete in the era of internet blogs, open access and online communities, Sir Martin Sorrell, the chief executive of WPP, has warned.

The head of the UK advertising group also acknowledged the difficulty of competing against websites that destroyed business models. “How do you deal with socialistic anarchists?” he asked, referring to Craigslist, the popular, free classified advertising site that has been threatening revenues at US city newspapers.